This is Borja

Process-Oriented Work

GOOD GOOD THINGS

Ecommerce Founder (2024)

Personal project driven by a passion for the vinyl record business and a desire to gain hands-on experience in e-commerce, managing the entire operational cycle: strategy, design, launch, data, operations, finance, and marketing.

COMMING SOON

NORTHIUS

Product Manager & UX (2023 - 2024)

Senior Product Manager specializing in educational services (post-sales), focused on guiding students from enrollment to graduation. Dedicated to delivering an exceptional educational experience throughout the entire customer journey.

LOYCUS

Product Manager & UX (2018 - 2023)

Product Manager and UX Specialist for an end-to-end customer loyalty product, including native mobile apps (iOS & Android), a campaign configuration platform and CRM (Loycus Business), and operational management (Loycus Board).

FRANCO DIGITAL

Product Design (2017 - 2018)

Product Designer and UX Lead for the B2B platform managing online gaming operations. Responsible for discovery dynamics, user interviews, prototype creation and validation within an Agile environment, collaborating closely with the product squad.

FRESHPAY

UX DESIGN - 2016

Research and discovery project for the definition and funding of a Bitcoin payment solution using bank cards in physical locations. Market analysis, Buyer Persona creation, and MVP definition and validation.

Get To Know Me

Where I Come From / What I've Done

I started my career in digital advertising in 2008 at one of the most awarded agencies (Proximity Madrid / BBDO). Eight years of pure learning and fun

In 2014, I packed my bags and moved to San Francisco, where I fully immersed myself in product design. I studied UX design.

Upon returning to Spain, I worked as a Product Designer at Franco Digital, gaining experience in both B2B and B2C environments, along with extensive stakeholder management

In 2018, Loycus gave me the opportunity to lead a research process and pivot a product. That’s when I decided to transition into Product Management. B2B & B2C

In 2023, I joined Northius as a Senior Product Manager & Service Designer, focusing on customer journeys and deeper stakeholder management

User-Centric Design

I prioritize understanding user needs and behaviors to create intuitive, impactful products that deliver exceptional experiences while aligning with business objectives

Strategic Vision

I develop and communicate a clear, long-term product vision that aligns with company goals, market trends, and drives sustainable business growth

Leadership

I lead cross-functional teams, motivate individuals, and foster collaboration to create impactful products that meet user needs and business objectives

Data Analysis

I have a strong track record of leading cross-functional teams, motivating individuals, and fostering collaboration to drive product success

Stakeholder Management

I build strong relationships with stakeholders, ensuring alignment, collaboration, and strategic support for key product initiatives that drive business value

Les't work together

Get in touch if you'd like to discuss a future project:

borjavicente @ gmail . com
+34 639882913

You can also invite me for a coffee to talk about:

Books
Music
NBA